People pay more attention to ads when they feature dogs and cats
Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.
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Joseph Shavit
- Feb 24
A voice inside my head: The incredible impact headphones have on listeners
Headphones increase feelings of connectivity, empathy and engagement, reports a new study from UC San Diego, UCLA and UC Berkeley.
Joseph Shavit
- Jan 18
Celebrities vs influencers: New research determines a winner
New research looks at who we trust more for product marketing: celebrities or beauty influencers.
Joshua Shavit
- Aug 30, 2021
New technology for large-scale, high-resolution, 28 megapixel, 3D displays
The new projection technology could enable large, high-definition 3D images for digital signs and immersive experiences.
Joseph Shavit
- Jul 9, 2021
Giant 3D cat comes to life in amazing Tokyo display
A new mega-size LED screen has popped in tokyo’s shinjuku area installed at the east exit of the shinkuku metro station.
Joseph Shavit
- Jun 23, 2021
You might not be falling for Clickbait as much as you think - according to a new study
Clickbait headlines might not lure readers as much as previously thought and may actually confuse AI.
Joseph Shavit
- Apr 22, 2021
Researchers show how 'theory of mind' influences advertising skepticism
New study parses out when customers may feel undue persuasion and reduce their willingness to purchase a product