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    The Brighter Side of News features good news, compassionate news  and inspirational news from around the world

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    People pay more attention to ads when they feature dogs and cats
    Joseph Shavit
    • Feb 28

    People pay more attention to ads when they feature dogs and cats

    Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.
    A voice inside my head: The incredible impact headphones have on listeners
    Joseph Shavit
    • Feb 24

    A voice inside my head: The incredible impact headphones have on listeners

    Headphones increase feelings of connectivity, empathy and engagement, reports a new study from UC San Diego, UCLA and UC Berkeley.
    Celebrities vs influencers: New research determines a winner
    Joseph Shavit
    • Jan 18

    Celebrities vs influencers: New research determines a winner

    New research looks at who we trust more for product marketing: celebrities or beauty influencers.
    New technology for large-scale, high-resolution, 28 megapixel, 3D displays
    Joshua Shavit
    • Aug 30, 2021

    New technology for large-scale, high-resolution, 28 megapixel, 3D displays

    The new projection technology could enable large, high-definition 3D images for digital signs and immersive experiences.
    Giant 3D cat comes to life in amazing Tokyo display
    Joseph Shavit
    • Jul 9, 2021

    Giant 3D cat comes to life in amazing Tokyo display

    A new mega-size LED screen has popped in tokyo’s shinjuku area installed at the east exit of the shinkuku metro station.
    You might not be falling for Clickbait as much as you think - according to a new study
    Joseph Shavit
    • Jun 23, 2021

    You might not be falling for Clickbait as much as you think - according to a new study

    Clickbait headlines might not lure readers as much as previously thought and may actually confuse AI.
    Researchers show how 'theory of mind' influences advertising skepticism
    Joseph Shavit
    • Apr 22, 2021

    Researchers show how 'theory of mind' influences advertising skepticism

    New study parses out when customers may feel undue persuasion and reduce their willingness to purchase a product

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