Marketing | Brighter Side News

JJ Shavit

Baby formula benefits: Separating fact from fiction in nutrition and health claims

Researchers examined the claims made by infant formula manufacturers regarding brain development, immune system support, and other benefits.

JJ Shavit

People pay more attention to ads when they feature dogs and cats

Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.

JD Shavit

Digital marketing improves product recall compliance, providing new tool to enhance consumer safety

There were 786 automotive recalls in the United States in 2020 alone, affecting close to 32 million vehicles.