First cashier-less supermarket in the Middle East opens in Dubai

[Sept 6, 2021: The Brighter Side of News]


From left: Emirati Minister of State for Artificial Intelligence Omar Sultan al-Olama, Majid Al Futtaim CEO Alain Bejjani and Majid Al Futtaim Retail CEO Hani Weiss leave Carrefour's new cashier-less grocery store in Mall of the Emirates in Dubai, UAE (CREDIT: Carrefour)

The first completely automated cashier-less store opened in the Middle East on Monday, as French retail giant Carrefour rolled out its vision for the future of the industry in Dubai's cavernous Mall of the Emirates.


Like the unmanned Amazon Go stores that opened in Seattle in 2018, the Carrefour mini-market looks like any ordinary convenience store, brimming with sodas and snacks.



But hidden among the familiar fare lies a sophisticated system that tracks shoppers’ movements, eliminating the checkout line and allowing people to grab the products they'll walk out with. Only shoppers with the store's smartphone app may enter, and there's no checkout lines or registers.


Nearly a hundred small surveillance cameras blanket the ceiling. Countless sensors line the shelves. Five minutes after shoppers leave, their phones ping with receipts for whatever they put in their bags.



“This is how the future will look,” Hani Weiss, CEO of retail at Majid Al Futtaim, the franchise that operates Carrefour in the Middle East, told The Associated Press (AP). "We do believe in physical stores in the future. However, we believe the experience will change.”


Customers need to upload the Carrefour app to enter the store, where shelf sensors and surveillance cameras track what they put in their basket. There's no formal checkout experience, as shoppers simple receive a receipt for their purchases several minutes after leaving the store. (CREDIT: Carrefour)

The experimental shop, called Carrefour City+, is the latest addition to the burgeoning field of retail automation. Major retailers worldwide are combining machine learning software and artificial intelligence in a push to cut labor costs, do away with the irritation of long lines and gather critical data about shopping behavior.


“We use (the data) to provide a better experience in the future ... whereby customers don't have to think about the next products they want,” Weiss said. “All the insights are being utilized internally in order to provide a better shopping experience.”


Customers must give Carrefour permission to collect their information, Weiss said, which the company promises not to share. But the idea of a vast retail seller collecting reams of data about shoppers' habits already has raised privacy concerns in the United States, where Amazon now operates several such futuristic stores. It's less likely to become a public debate in the autocratic United Arab Emirates, home to one of the world's highest per capita concentrations of surveillance cameras.



With the pandemic forcing major retailers to reassess the future, many are increasingly investing in automation – a vision that threatens severe job losses across the industry. But Carrefour stressed that human workers, at least in the short-term, would still be needed to “support customers" and assist the machines.


Carrefour opened the doors at Carrefour City+ in Dubai's cavernous Mall of the Emirates. (CREDIT: Carrefour)

“There is no future without humans,” Weiss said.


The ninth-largest retailer in the world by revenue, according to Forbes, Carrefour is still Europe's biggest supermarket chain by number of stores.


Globally, it took in $101 billion in 2020 from some 12,225 stores in over 30 countries, including 44 supermarkets and 55 warehouse-like hypermarkets in the United Arab Emirates.





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