Frito-Lay Encourages Random Acts of Kindness
[July 27, 2020: CSP Daily News] In its latest promotion, Frito-Lay is leveraging its Variety Packs of Cheetos, Doritos, Lay’s, Sun Ships…
[July 27, 2020: CSP Daily News]
In its latest promotion, Frito-Lay is leveraging its Variety Packs of Cheetos, Doritos, Lay's, Sun Ships and other salty snack brands to feature random acts of kindness on its single-serve bags of snacks. Each bag contains a feel-good prompt such as “Send a handwritten thank you note” and “Ask someone how they’re feeling.”
The new Packed With Kindness packaging is an evolution of the brand’s popular Snackable Notes program, with purchases spurring an automatic donation from Frito-Lay Variety Packs to ThinkKindness.org (up to $250,000).
Think Kindness is a nonprofit whose speakers visit schools across the country each year to spark "Kindness Movements," inspiring students to take action and change the world.
Plano, Texas-based Frito-Lay is a division of PepsiCo. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
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Joseph Shavit
Head Science News Writer | Communicating Innovation & Discovery
Based in Los Angeles, Joseph Shavit is an accomplished science journalist, head science news writer and co-founder at The Brighter Side of News, where he translates cutting-edge discoveries into compelling stories for a broad audience. With a strong background spanning science, business, product management, media leadership, and entrepreneurship, Joseph brings a unique perspective to science communication. His expertise allows him to uncover the intersection of technological advancements and market potential, shedding light on how groundbreaking research evolves into transformative products and industries.
