Frito-Lay Encourages Random Acts of Kindness
[July 27, 2020: CSP Daily News] In its latest promotion, Frito-Lay is leveraging its Variety Packs of Cheetos, Doritos, Lay’s, Sun Ships…
[July 27, 2020: CSP Daily News]
In its latest promotion, Frito-Lay is leveraging its Variety Packs of Cheetos, Doritos, Lay's, Sun Ships and other salty snack brands to feature random acts of kindness on its single-serve bags of snacks. Each bag contains a feel-good prompt such as “Send a handwritten thank you note” and “Ask someone how they’re feeling.”
The new Packed With Kindness packaging is an evolution of the brand’s popular Snackable Notes program, with purchases spurring an automatic donation from Frito-Lay Variety Packs to ThinkKindness.org (up to $250,000).
Think Kindness is a nonprofit whose speakers visit schools across the country each year to spark "Kindness Movements," inspiring students to take action and change the world.
Plano, Texas-based Frito-Lay is a division of PepsiCo. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
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Joseph Shavit
Science News Writer, Editor-At-Large and Publisher
Joseph Shavit, based in Los Angeles, is a seasoned science journalist, editor and co-founder of The Brighter Side of News, where he transforms complex discoveries into clear, engaging stories for general readers. With experience at major media groups like Times Mirror and Tribune, he writes with both authority and curiosity. His work spans astronomy, physics, quantum mechanics, climate change, artificial intelligence, health, and medicine. Known for linking breakthroughs to real-world markets, he highlights how research transitions into products and industries that shape daily life.