Trojena: The $500 Billion city and global destination to redefine mountain tourism
[Mar 12, 2022: Joshua Shavit, The Brighter Side of News]
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Mohammed bin Salman, Saudi Crown Prince and chairman of Neom, announced the plans for Trojena, the upcoming $500 billion city of the future and new global destination for mountain tourism.
Outdoor skiing will be a key feature of Trojena that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates.
Amateurs and professionals alike will be able to enjoy the many ski runs on offer, not far from the blue waters of the Red Sea as Neom stake its claim in the global adventure tourism sector.
The new year-round destination will include a ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve.
The project, which will also feature a man-made freshwater lake, The Bow Hotel and the Vault, a vertical village within the mountain, is set for completion by 2026, a statement said.
It added that Trojena expects to attract 700,000 visitors and 7,000 permanent residents to live by 2030 while all construction activity will adhere to Neom’s strict environmental principles, which include a commitment to minimise disruption to the local ecology and to ensure long-term sustainability.
Trojena aims to act as a major catalyst for economic growth and diversification in Saudi Arabia as part of Vision 2030’s tourism goals to create more than 10,000 jobs and add SR3 billion to the kingdom’s GDP by 2030.
The Crown Prince said: “Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the kingdom’s Vision 2030.
“It also confirms our commitment to be part of the global effort to protect the environment. Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the kingdom’s economic diversification.”
Neom CEO Nadhmi Al-Nasr added: “Trojena represents Neom’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution… to make Neom an all-round and attractive world-class destination.”
Trojena will be made up of six districts – Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs.
It is situated in the centre of Neom, 50km from the Gulf of Aqaba coast, in a region characterised by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 metres above sea level.
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