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DiscoveriesPeople pay more attention to ads when they feature dogs and cats

Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.

Joseph Shavit
Global GoodA voice inside my head: The incredible impact headphones have on listenersJoseph Shavit
DiscoveriesCelebrities vs influencers: New research determines a winnerJoseph Shavit
InnovationsNew technology for large-scale, high-resolution, 28 megapixel, 3D displaysJoshua Shavit
InnovationsGiant 3D cat comes to life in amazing Tokyo displayJoseph Shavit
Global GoodYou might not be falling for Clickbait as much as you think – according to a new studyJoseph Shavit
Global GoodResearchers show how ‘theory of mind’ influences advertising skepticismJoseph Shavit
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