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DiscoveriesWhy science doesn’t help sell chocolate chip cookies

People don’t want science anywhere near their delicious chocolate chip cookies. But they’re happy to have science create body wash.

Joseph Shavit
Global GoodSupermarket layouts can promote healthier food-buying habitsJoshua Shavit
Global GoodDigital marketing improves product recall compliance, providing new tool to enhance consumer safetyJoshua Shavit
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