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Giant 3D cat comes to life in amazing Tokyo display

[July 9, 2021: Josh Shavit]



A new mega-size LED screen has popped in tokyo’s shinjuku area installed at the east exit of the shinkuku metro station. The new screen projects a 4K quality LED image for 18 hours a day spanning over three floors.


Thanks to its anamorphic illusion which reveals a 3D effect from a specific vantage point, the screen has gone viral because of a short video of a giant 3D calico cat.



Dubbed cross shinjuku vision, the project took into consideration the shape of the screen and the viewing angle for the 3D image to be effective.


"From the beginning of the design of cross shinjuku vision, we have been conscious of the installation position and shape suitable for viewing from the east exit square of shinjuku station, and it is possible to promote and market using high-impact 3D images," comments the official release.



At 7am, the cat stands awake on the screen and later in the evening the cat slowly falls asleep on its paws before it finally shuts at 1am.


Throughout the day, it does appearances in between regular broadcasts, surprising passersby. the company also states that the "3D giant calico cat created with the quality of a blockbuster movie will bring surprise, laughter, and healing to nearby users."


The cat has been displayed on the billboard for the last few weeks ahead of the official launch on July 12.


Check out other 3D realistic billboard below:









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Tags: #New_Innovation, #Billboards, #Advertising, #Business, #The_Brighter_Side_of_News