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Auto Dealers donate to Special Olympics Prince Edward Island

[Sept. 9, 2020: The Guardian]

The Prince Edward Island Automobile Dealers Association (PEIADA) has donated $10,000 to Special Olympics Prince Edward Island.

PEIADA began supporting Special Olympics in 1987, following the lead of its national body, the Canadian Automobile Dealers Association (CADA). Thirty-three years later, PEIADA still exclusively supports Special Olympics P.E.I. as its charity of choice.

The PEIADA executive decided to use a small reserve fund this year to provide the $10,000 donation to SOPEI to continue to support this valuable organization, particularly during its time of increased need.

During the PEIADA’s annual April Car Campaign, a cash portion is donated for every new vehicle sold/leased in the month of April. Given the COVID-19 situation, the executive decided to suspend the April Car Campaign and subsequently cancelled the 2020 campaign altogether.

PEIADA also donates proceeds from a live auction at its annual summer golf tournament. In early April, due to the COVID-19 pandemic, the PEIADA executive decided to postpone this event from early June to late September. After careful consideration, the executive made the difficult decision to cancel the event for this year (2020).

“This event is a major revenue generator for our charity of choice, Special Olympics P.E.I.,” said Lisa Doyle-MacBain, executive director, PEIADA. “With government-mandated limitations on large gatherings, the current economic situation and travel restrictions on many of our out-of-province attendees, we felt this was a necessary measure.”

Special Olympics P.E.I. also had to cancel its primary annual fundraisers – the 30th anniversary of its Enriching Lives Gala and Summerside Luncheon, both of which were scheduled to take place in late June. Despite these setbacks brought on by COVID-19, the work of Special Olympics P.E.I. continues.

“Special Olympics P.E.I. is dedicated to enriching the lives of Islanders with an intellectual disability through sport,” said Charity Sheehan, executive director, SOPEI. “The amazing athletes are still counting on us for support and guidance as they train and prepare for future competitions.”

This Brighter Side of News post courtesy of The Guardian at


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